Duncan Simester: search on Z-Library

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1

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Anderson, Eric T., Simester, Duncan

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 317 KB

english, 2013

2

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Anderson, Eric T, Fong, Nathan M, Simester, Duncan I, Tucker, Catherine E

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 235 KB

english, 2010

3

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Brynjolfsson, Erik, Hu, Yu (Jeffrey), Simester, Duncan

Journal:

Management Science

Year:

2011

Language:

english

File:

PDF, 275 KB

english, 2011

4

Harbingers of Failure

Anderson, Eric, Lin, Song, Simester, Duncan, Tucker, Catherine

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 407 KB

english, 2015

5

Price Stickiness and Customer Antagonism *

Anderson, Eric T., Simester, Duncan I.

Journal:

Quarterly Journal of Economics

Year:

2010

Language:

english

File:

PDF, 187 KB

english, 2010

6

Signalling Price Image Using Advertised Prices

Simester, Duncan

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.32 MB

english, 1995

7

Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception

Anderson, Eric T., Simester, Duncan I.

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 643 KB

english, 2014

8

Always Leave Home without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay

Drazen Prelec and Duncan Simester

Journal:

Marketing Letters

Year:

2001

Language:

english

File:

PDF, 658 KB

english, 2001

9

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Simester, Duncan, Timoshenko, Artem, Zoumpoulis, Spyros I.

Journal:

Management Science

Year:

2019

Language:

english

File:

PDF, 1.40 MB

english, 2019

10

The Option Value of Returns: Theory and Empirical Evidence

Anderson, Eric T., Hansen, Karsten, Simester, Duncan

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 459 KB

english, 2009

11

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 237 KB

english, 2004

12

Customer Satisfaction Incentives

Hauser, John R., Simester, Duncan I., Wernerfelt, Birger

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.73 MB

english, 1994

13

The Role of Sale Signs

Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

1998

Language:

english

File:

PDF, 205 KB

english, 1998

14

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Simester, Duncan, Timoshenko, Artem, Zoumpoulis, Spyros I.

Journal:

Management Science

Year:

2019

File:

PDF, 1.40 MB

2019

15

Introduction to the Special Issue on Marketing Science and Field Experiments

Nelson, Leif, Simester, Duncan, Sudhir, K.

Journal:

Marketing Science

Year:

2020

File:

PDF, 605 KB

2020

16

Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay

Drazen Prelec, Duncan Simester

Journal:

Marketing Letters

Year:

2001

Language:

english

File:

PDF, 57 KB

english, 2001

17

Optimizing Product Line Designs: Efficient Methods and Comparisons

Belloni, Alexandre, Freund, Robert, Selove, Matthew, Simester, Duncan

Journal:

Management Science

Year:

2008

Language:

english

File:

PDF, 157 KB

english, 2008

18

Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain

Simester, Duncan I., Hauser, John R., Wernerfelt, Birger, Rust, Roland T.

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 87 KB

english, 2000

19

Long-Run Effects of Promotion Depth on New versus Established Customers: Three Field Studies

Eric T. Anderson and Duncan I. Simester

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.47 MB

english, 2004

20

“The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry

Busse, Meghan R., Simester, Duncan I., Zettelmeyer, Florian

Journal:

Marketing Science

Year:

2010

Language:

english

File:

PDF, 305 KB

english, 2010

21

Why Are Bad Products So Hard to Kill?

Simester, Duncan, Zhang, Juanjuan

Journal:

Management Science

Year:

2010

Language:

english

File:

PDF, 266 KB

english, 2010

22

Are Sale Signs Less Effective When More Products Have Them?

Eric T. Anderson and Duncan I. Simester

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 827 KB

english, 2001

23

Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand

Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 238 KB

english, 2001

24

Why Do Salespeople Spend So Much Time Lobbying for Low Prices?

Simester, Duncan, Zhang, Juanjuan

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 364 KB

english, 2014

25

Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand

Eric T. Anderson and Duncan I. Simester

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 402 KB

english, 2001

26

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Olivier Toubia, John R. Hauser and Duncan I. Simester

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.95 MB

english, 2004

27

Internal Customers and Internal Suppliers

John R. Hauser, Duncan I. Simester and Birger Wernerfelt

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 2.04 MB

english, 1996

28

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Toubia, Olivier, Hauser, John R., Simester, Duncan I.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 530 KB

english, 2004

29

Bias and Variance Approximation in Value Function Estimates

Shie Mannor, Duncan Simester, Peng Sun and John N. Tsitsiklis

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 3.14 MB

english, 2007

30

Fast Polyhedral Adaptive Conjoint Estimation

Olivier Toubia, Duncan I. Simester, John R. Hauser and Ely Dahan

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 5.79 MB

english, 2003

31

Fast Polyhedral Adaptive Conjoint Estimation

Toubia, Olivier, Simester, Duncan I., Hauser, John R., Dahan, Ely

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 885 KB

english, 2003

32

Are Sale Signs Less Effective When More Products Have Them?

Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

2001

Language:

english

File:

PDF, 296 KB

english, 2001

33

Internal Customers and Internal Suppliers

Hauser, John R., Simester, Duncan I., Wernerfelt, Birger

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 1.86 MB

english, 1996

34

The Surprising Breadth of Harbingers of Failure

Simester, Duncan I., Tucker, Catherine E., Yang, Clair

Journal:

Journal of Marketing Research

Year:

2019

Language:

english

File:

PDF, 361 KB

english, 2019

35

The Value of Field Experiments

Li, Jimmy Q., Rusmevichientong, Paat, Simester, Duncan, Tsitsiklis, John N., Zoumpoulis, Spyros I.

Journal:

Management Science

Year:

2015

Language:

english

File:

PDF, 402 KB

english, 2015

36

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria

Roland T. Rust, Duncan Simester, Roderick J. Brodie and V. Nilikant

Journal:

Management Science

Year:

1995

Language:

english

File:

PDF, 1.79 MB

english, 1995

37

Signalling Price Image Using Advertised Prices

Duncan Simester

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 659 KB

english, 1995

38

Measuring and Mitigating the Costs of Stockouts

Anderson, Eric T., Fitzsimons, Gavan J., Simester, Duncan

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 243 KB

english, 2006

39

Bias and Variance Approximation in Value Function Estimates

Mannor, Shie, Simester, Duncan, Sun, Peng, Tsitsiklis, John N.

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 283 KB

english, 2007

40

Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria

Roland T. Rust, Duncan Simester, Roderick J. Brodie and V. Nilikant

Journal:

Management Science

Year:

1995

File:

PDF, 1.79 MB

1995

41

Measuring and Mitigating the Costs of Stockouts

Eric T. Anderson, Gavan J. Fitzsimons and Duncan Simester

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 2.73 MB

english, 2006

42

Note. Optimal Promotion Strategies: A Demand-Sided Characterization

Simester, Duncan

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 734 KB

english, 1997

43

Customer Satisfaction Incentives

John R. Hauser, Duncan I. Simester and Birger Wernerfelt

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 594 KB

english, 1994

44

Decision Stages and Asymmetries in Regular Retail Price Pass-Through

McShane, Blakeley B., Chen, Chaoqun, Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

2016

Language:

english

File:

PDF, 533 KB

english, 2016

45

Dynamic Catalog Mailing Policies

Simester, Duncan I., Sun, Peng, Tsitsiklis, John N.

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 239 KB

english, 2006

46

Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain

Duncan I. Simester, John R. Hauser, Birger Wernerfelt and Roland T. Rust

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.61 MB

english, 2000

47

Dynamic Catalog Mailing Policies

Duncan I. Simester, Peng Sun and John N. Tsitsiklis

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 3.26 MB

english, 2006

48

Optimal Promotion Strategies: A Demand-Sided Characterization

Duncan Simester

Journal:

Management Science

Year:

1997

Language:

english

File:

PDF, 301 KB

english, 1997

49

Side Payments in Marketing

John R. Hauser, Duncan I. Simester and Birger Wernerfelt

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 471 KB

english, 1997

50

Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

Eric T. Anderson and Duncan I. Simester

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 1.92 MB

english, 2008